Jul 30, 2022
In Welcome to the Food Forum
To understand the user's interest points, we need to be close to the user according to the user's characteristics. The closer to the content of the scene where the user's needs occur, the more able to arouse the user's interest; the closer to the user's psychology and human nature, Country Email List the more able to arouse the user's interest interest. Continuing to take the above-mentioned fresh products as an example, the main user's biggest feature is price sensitivity, which is obviously affected by price fluctuations. Their point of interest is to find various ways and information to save money. In this scenario, what can we do to keep them interested? This is to be close to their interests and tell them: Come here to buy food cheap, and there are discounts, you can save a lot of money! For example, you can highlight and promote a few special cheap dishes, grab the user's interest point, and tell the user that you can buy cheap dishes here, so as to attract users. Then you can give coupons to newcomers and use attractive prices to dispel the concerns of new users and entice them to "take the risk" of new products. When customers feel: "I can really save a lot of money", the real hit If the user's interest point is found, he will start to experience it, start a transaction, and our new pull will be successful. . Finally, let the user know that this product is in line with his needs. Let users make sure that the product meets their needs, that is, users are convinced that the product can meet their own needs, help solve certain problems, and bring their expected value. Because people only pay for what they think they need, users have different concepts, interests, and concerns, so they choose different products. The essence of the transaction is a value exchange. Only when people think that the product meets the demand will they pay to complete the process of value exchange. If users are not sure whether the product meets their needs, it is absolutely impossible to make a deal. Based on the previous determination of who our target user group is and what the user is interested in, next, in order to let the user determine that this product meets his needs, we can refine the product functions and value points. Analysis of points of interest, put the points that users may pay attention to, and put them in front of users; at the same time, it is also necessary to compare users' concerns and tell users that we have solved these problems!