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Robin Islam
Apr 12, 2022
In Welcome to the Food Forum
Under the epidemic, a large number of courses have been passively online for a while, and teachers and students have started the era of cloud classes. For both teaching and learning, it is a challenge to replace traditional education with online education. However, in a happy atmosphere, everyone quickly grasped the essentials of the product in a short period of time, and teachers also began to understand beauty and camera sense. This is one aspect of TOB. Educational applications such as DingTalk quickly occupied users' cognition and became an important part of the educational process. In fact, the B-end education market has a large number of existing customers, and there is also an objective demand for blended teaching. The popularity of such applications is inevitable, and the epidemic has only accelerated the overall development to a certain extent. However, after the epidemic was brought under control, the educational scene returned to a class familiar to teachers and students. How such B-side applications can maintain these emerging users still needs to be considered. What is more worthy of attention is the application of TOC, such as Zebra English and Leap Enlightenment, which have launched free course packages, among which Leap's kindergarten includes thinking, English, science, sports and other modules at home. These courses are aimed at home users. In offline scenarios, parents generally do not search Phone Number List for courses across the range of life, but are occasionally converted by training institutions at their doorsteps. But now there are good educational resources in front of you. Compared with choosing a school, choosing an app is just a light decision. After all, changing an app is much easier than changing a kindergarten. As long as the price/performance ratio is acceptable and the child likes it, it's right to buy him. Therefore, after the epidemic, online education for C may develop rapidly, and even hatch industry giants. (Or maybe Apefudao is already a giant, hehe) However, companies that want to enter the game can wait for a while. Now the online education market has entered the second half. There are basically gold master players behind the mainstream tracks, and the subsidized marketing strategy is not particularly friendly to novices. Grit your teeth and stand up to the pressure to gain a firm foothold on the track, and parents may not buy it. The education market is a slow business, and only by relying on batches of users can it develop a good reputation and renewal rates.
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Robin Islam
Apr 10, 2022
In Welcome to the Food Forum
In the past two days, as an important part of the "Ghost Blowing the Lantern" web drama series, the annual blockbuster "Longling Labyrinth" is being broadcast on Tencent Video. However, on April 8, the drama suddenly changed its style and threw out a mystery "" Easter Egg" "The Last Mountain Movers". "Moving the Mountain Taoist" continues the previous work "Nvqing Xiangxi". With the help of Master Chen, the leader of the moving mountain, played by Gao Weiguang, bravely ventured into the Black Water City in Xixia, looking for the legendary mysterious spiritual bead, in order to change his life against the sky... If you think this is just an ordinary show, you are wrong: "Hu Bayi's grandfather, Hu Guohua, told the protagonist's fortune. There was no sign. Two buttons appeared on the screen: Do you answer firmly, put life and death aside, or ignore it at all?" What is this, let the audience choose? ! Interactive stills of "Longling Grottoes" Then, there was a feedback result, and the "obsessed" value increased. "The protagonist is going to the tomb, and suddenly the screen prompts you to shake the phone and click the button to "hand" light the candle and use the corpse rope, and if you fail, you will be laughed at by the "female corpse"." It turns out that the easter egg opens the "interactive drama mode", and the audience must participate in person, through branch selection, action simulation and QTE to enter the plot adventure, and obtain N possibilities and endings according to the choice and game performance - this is a web drama after all, Or a game? 2. Interactive dramas are heating up In fact, interactive dramas are not new. As early as 1966, the Czech comedy "kinoautomat" launched a new mode in which audiences can vote with buttons and decide the follow-up plot. The Lin brothers in Hong Kong, China also launched "The Last 120 Hours of Otaku". Let the audience decide for themselves the beautiful girl and the way the protagonist pursues. In the past two years, there have been frequent explosions Phone Number List of interactive drama models, from "Detroit: Become Human" in the game field to Netflix's American drama "Black Mirror: Bandersnatch", and then to the interactive drama "Ghost Blowing the Lantern" that was born today. A gradually warming trend is emerging, and major platforms are also gearing up for action. "Black Mirror: Bandersnatch" stills So the question is, is the interactive drama just a temporary gimmick, or is it a real outlet? As Internet product and operation managers, how should we analyze the product philosophy of "The Last Mountain Movers"? 3. Basic way of thinking For a long time, product development and content creation have been distinct and belong to different industry fields. When we mention products, we think of websites, apps, or smart hardware. When we mention works, we think of various graphic, video, and audio content. The two will not be easily confused. But now the times have changed, the boundaries between products and works on the Internet are blurring, products are becoming content, and content is also being productized, making content with the thinking of a product manager, or making products with the input of content creation, is becoming a a new phenomenon.
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Robin Islam
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