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hremon716
Feb 26, 2022
In Welcome to the Food Forum
If a customer hasn't repurchased at their usual cadence, you can send them a huge customer winback email. If you offer products as a subscription, win-back messages are useful after a cancellation. Non-subscription businesses can take advantage of these messages by sending a reminder once they've exceeded their usual replenishment cadence. Since you want to encourage people to redeem, these messages should: Incorporate a clear “come back” or “reorder” CTA Remind people of what they have ordered before or the benefits they have had before Be helpful without being arrogant Busuu uses a discount on higher tier packages to encourage canceled customers to return to service. The message ends with a reminder of the deadline and an “Upgrade now” CTA. You can experiment with different offers and messages to find the one that works best for your audience. busuu Source: very good emails If Chewy's email automation notices that more time than usual has passed between a customer's orders, it sends a win-back message. The relaxed “out of energy? reminder can be a welcome reminder for busy pet owners Image Masking Service who have been meaning to place an order. The email even picks up the same food an account typically buys. soft Source: very good emails Subscriber re-engagement emails While win-back emails focus on securing a sale, subscriber re-engagement emails focus on reinvigorating inbox engagement. Re-engagement emails are best for subscribers who have gone a while without opening or clicking on an email. To get the most out of these campaigns, aim to: Experiment with timing and triggers Update subscribers in what's new Recommend content, products or features based on past subscriber activity Thread recognizes that their subscribers are dynamic, so they use a re-engagement message to update preferences. If you think someone has drifted because their tastes or needs have changed, giving them a voice over the content and products they see can help drive engagement. yarn Source: very good emails If a follower has been cold for more than a few months, it may be beneficial to do an update roundup like Venmo. Their post highlighted some changes and encouraged people to re-explore the app.
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hremon716
Feb 26, 2022
In Welcome to the Food Forum
Everyone juggles their own lives, challenges, goals, and to-do lists. That means sometimes things fall through the cracks, purchases aren't completed, and subscribers walk away. Instead of taking it personally, you can use abandonment and re-engagement emails to rekindle the customer relationship. There's more than one way to win back a subscriber When a potential customer or subscriber begins to wander off and become inactive, you can use automated email marketing to bring them back into the fold and close the sale. Since there are many reasons why a subscriber is silent, there are a variety of email campaigns you can use to turn the tide: Browse abandonment Cart abandonment customer win-back Subscriber re-engagement Restock Alerts Re-authorizations Since every automated campaign has a unique use case, let's individually explore best practices and our favorite examples. Browse abandonment emails If you get permission to email someone while they're browsing your site, you can send an abandon browsing message. These emails are great for people who have checked out a few E-Commerce Photo Editing Service products but never added any to their cart. Best Abandon Browsing Emails: Include specific item references for a personalized experience Trigger a few days after the person visits (if you send it immediately, it seems a bit sticky) Share more information about the business or social proof in case the person is unsure about you Lending Tree uses a browsing abandonment email to guide the subscriber experience and gather valuable data. The message acknowledges that the person left without exploring rates and outlines six options for exploring loan products. The subscriber can click on the one they need to find information faster, and Lending Tree can rank a subscriber by interest. tree-ready Source: very good emails Since Cole Haan can track which items people are looking at, they use an email to urge users to "pack them before they're gone." The prompt adds time and the business shares related products to entice a subscriber to return to the website. cole haan Source: very good emails Cart Abandonment Emails A cart abandonment email is in order if someone goes through the purchase or checkout process and then leaves . Cart abandonment emails are a bit more common than browsing abandonments because you can't capture an email address until someone initiates the checkout process.
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hremon716
Feb 26, 2022
In Welcome to the Food Forum
Use Email Analytics to determine content, messaging, and design nuances between audiences. Are prospects more likely to engage with short emails, while customers are more likely to engage with longer emails? Email Analytics can help you answer this question. It can also help you examine the differences between campaigns. Email Analytics lets you tag emails to view them at an aggregated level. See how an individual campaign or series of emails is performing against other campaigns. You can also use this view to compare emails side by side. Take a closer look at the impact of your email cadence on engagement. Often we determine if we are sending too many emails by a decrease in the number of opens. But with the advent of Apple Mail Privacy Protection (and its impact of bloated opens) and email clients that automatically open emails (like Outlook), open rate is no longer a reliable metric for determining if we send too many emails. Email Analytics can help you find a marketing beat that keeps your audience engaged. Enrich other data with Email Analytics. Export email analytics data to combine with other email, product, and website data. This holistic E-Commerce Photo Editing Service view can help you identify areas of pain and friction in the customer experience. How do I get started with Email Analytics? Getting started with Email Analytics is easy. Go to the Analyze tab in Litmus, then select Create Tracking Code from the slide-out menu. Name your analytics code, select your ESP, and include a merge tag (if you want to capture data at the individual level). On the next screen, you can set an expiration date, email type (i.e. marketing or transactional), custom parameters, and tags. Then, copy and paste the provided snippet before the closing body tag of your email's HTML code. It's so simple. Whether you create a tracking code for each email or use the same for an entire campaign is up to you and how granular you want your reporting to be. Once your tracking code collects data, you'll see the results in the Tracking Code Manager section of Email Analytics. (To learn how to read your results, watch this helpful video.) Good follow-up! Sunflower logo Go beyond opens and clicks with Litmus Email Analytics Dig deeper than the data your messaging platform gives you and better understand your audience and the performance of your messaging campaigns. START YOUR FREE TRIAL
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