Apr 07, 2022
In Welcome to the Food Forum
Live streaming is becoming more and more rational, and new content needs to be broken The popularity of live streaming is not accidental, but a necessity. It is the content form of the e-commerce industry that will inevitably appear from the era of graphic texts to the era of short videos and then to the era of live broadcasts. If we regard the popularity of live broadcast delivery as a phenomenon in the past year or two, then, this year's 618, we will see people's increasingly rational and objective understanding of live broadcast delivery. At the same time, the emergence of new content forms, especially the mature development of media fusion and fusion content, will continue to inject new elements into 618. Although in the past few years, we have seen the deep integration of new media and traditional media, especially at the consumption point of 618, such integration is only based on traditional elements and does not add too much other new elements. When people's understanding of media integration and content integration begins to gradually become more comprehensive, more and more new elements will begin to appear in the integration of new media represented sms marketing service by live broadcasts and traditional media represented by satellite TV. Last year, we saw the application of new technologies represented by VR in this regard. However, the application of these new technologies is only limited to the tool level, and does not really go deep into the underlying elements.