What is the user experience of the product? What determines the direction of user experience? This article will be divided into six points for detailed text message service explanation. enjoy~ With the popularization of 4G, the mobile Internet has entered a period of rapid development. With the development of the mobile Internet, the concept of user experience has become more and more popular, and the Internet has entered an era where user experience is king. So why emphasize user experience, and what is the purpose of doing a good job in user experience? Many people will say that if the user experience is good, more people will use it and the number of users of the product will increase. So what determines the direction of user experience? This is the focus of this discussion.
The article outline table of contents is as follows: what is user experience Why focus on user experience User experience versus commercialization The text message service design stance of the product is the product goal The difference between product goals and user experience Product goals determine user experience 1. What is user experience User experience is a purely subjective feeling established by the user in the process of using the product, and a purely subjective feeling established by the user in the process of using the product. The improvement of user experience mainly includes the following two aspects:
From a macro perspective, user experience is to improve the services that the entire product can reach. Taking the Didi taxi service as an example, text message service when a user uses the Didi Chuxing App to take a taxi, the touch points involved are before boarding, during and after getting off the car. These 3 touch points make up the user experience of the product. The whole process of "opening the Didi Chuxing app → entering the destination → contacting the driver by phone and confirming the specific location → getting in the car → in the car → arriving at the destination → debiting the payment → evaluation" is the overall user experience of the user. That is to say, a good user experience not only refers to the user's favorable impression of the product App, but also refers to the user's favorable impression of the entire service process.