Now that you understand what SEO citations are all about and why they matter, it’s time to learn a bit about what to do next. The following are some terrific tips to keep in mind for building your citation catalog, as well as maintaining it once it’s established. 1. Check out your competition Whether you think you already know who your competitors are or not, it’s never a bad idea to start by Googling the phrases and keywords you’d like to rank for and seeing what pops up.
Take note of the companies that rank consistently high. Which of the major directories do they appear in? What types of citations do they have? Look into how you can get your business cited in the same places. 2. Get listed with the right data aggregators There are many thousands of different internet directories out there.
However, the average business owner isn’t going to have the time or inclination to submit their information to all of them personally. That’s where data aggregators come in. Aggregators specialize in collecting information about relevant businesses and supplying it to sites like business directories to help fill in information gaps and keep them relevant.