How to get consumers to spend more The design of the space seeks to make travelers feel comfortable and relaxed so that they can buy Tags design marketing strategy tricks read later favorites 0 adxs The union of 2 market usa phone list We generate value through data solutions: validation, enrichment, analysis and activation Anyone who has spent a couple of hours in an airport will have realized one thing. Anyone who has been stuck in one of these spaces for longer than usa phone list will have learned a powerful lesson. Airports are closed spaces, where time seems to pass slowly and seem to be apart from other things. They are also places where the only option to kill boredom is to buy and where almost anything is accepted. It is seen as a matter of bad luck that the sandwiches in the only coffee shop in your area have sold out (although there are many hours of service ahead and many passengers who will pass through the area) and it is resignedly accepted that all prices of things are especially high.
Added to all this is the fact that, in recent years, the busiest airports have increasingly begun to resemble shopping malls. One need only think of T4 in Barajas, the Madrid airport. Once the access control is crossed, the traveler is usa phone list for shops and more shops where he can kill time buying all kinds of things. While waiting for the flight, or while making time between stops, you end up buying. They are actually the same stores that are outside, on usa phone list occasions, but usa phone list seems almost the only option for entertainment. When not, it seems almost impossible not to end up going through the stores. The design of some airports means that the path of consumers ends - whatever they do - in the shopping and dining area. If you want to get to your boarding gate, you will have to see the entire commercial option first. Airports and their design in recent times have begun to take more and more into account passengers as consumers and also the elements that mark their experience and make them feel more comfortable (and consume more).
One of the design trends for airport spaces in recent years involves positioning green spaces and even open spaces inside airports (no matter how much they are in a focused and highly controlled environment). The biophilic design boom The paradigm of the closed box that defined airports in the past is giving way to environments that include open usa phone list and gardens. The latest airport redesigns and upgrades around the world have already started to take into account that they need to make travelers feel comfortable and also that greener usa phone list helps improve perceptions. Biophilic design, a trend in architecture and urbanism that is inspired by nature to create spaces, has arrived in this environment. The US airport in Long Beach has incorporated open gardens that allow going outside and that give more of a resort feel than an airport and the Honolulu airport has added a circuit of Hawaiian, Japanese and Chinese gardens to the space (to calm and relax travelers).