After all, the message no longer gets across. Or as Whatsapp Mobile Number List Anton Chekhov puts it: “Man will get better if you show him what he is like.” Derksen's Teflon layer And what about Derksen? Derksen should take his messy jackets to the dry cleaners and wash his hair before the broadcast. But Derksen is a unique and a Whatsapp Mobile Number List very strong brand. His image doesn't change because of one little incident. Precisely because he has already had so many. And if he always reacts like he did in the Akwasi gate, he will also overcome his slips in the future. We know what Derksen has in store for us and that predictability is his Whatsapp Mobile Number List strength. It is difficult to ask someone to give up their distinctiveness.
Although we did not include Wilfred Genee Whatsapp Mobile Number List and René van der Gijp or Jan Boskamp in the research, Talpa must realize that with Derksen they have a unique figure in the stable. One that can amply admit its shortcomings and can also take it. He has often spoken out against racism and homophobia, but can still stand the rejections that were his share. Although we don't know how strong the brand was before the Akwasi-gate, we can reassure that Derksen seems to have a Teflon layer in terms Whatsapp Mobile Number List of branding. With a lot of distinctive character.
Lessons learned What can you as a reader Whatsapp Mobile Number List do with this? First of all, it is important that when you involve a (celebrity) endorser with your brand, you realize that it is not just about fame, but that you can also borrow hard-to-build associations, such as likeable, elegant, humor, finesse. Second, you need to realize that not Whatsapp Mobile Number List only positive, but also negative associations can be transferred to your brand. That transfer doesn't stop on command. We also saw that the damage can be enormous, but also that strong brands are recovering from a scandal, such as Tiger Woods (took a long time) and Whatsapp Mobile Number List Derksen (went quite quickly). But also that if you get damaged as a personal brand, you can also do harm to a good cause, as we see with Akwasi and already knew from Lance Armstrong.