Master A Qiang has started to govern the company's business. This rich second generation suffering from deep Douyin cancer believes that short videos will be a good entry point, and one that will enable their family's business to get a good closed-loop business. mouth. From the traditional pharmacy operation to the current traditional medicine e-commerce, innovation is the future.
1. Business positioning of short video projects
Thinking from the closed loop of business services on the user side, pharmaceutical e-commerce is only positioned in one of the links. Although this link is the most profitable link, it has no core competitiveness in business. Over time, it will fall into the multi-dealer market price war dilemma.
For users, building a big health service platform consumer email list with the slogan of health escort is the core competitiveness of the entire pharmaceutical consumer email list e-commerce industry and even the entire health service industry. From the user's online medical treatment (re-visit, family doctor, etc.), online drug purchase, big health content output (health science articles, short videos on health preservation, special medical live broadcasts, etc.), chronic disease health management and disease recovery, and then to the establishment of user portraits , big data precision service.
Short video is a slow but indispensable part of the commercialization process. Therefore, Aqiang's thinking is still a bit strong!
2. Design ideas for short video business
Solve three problems: video source, video management, video delivery.
Combined with business scenarios:
The source design of the video is uploaded and released by the operation background, and the doctor uses the mobile terminal to release it;
Video review, recommendation, distribution and management in the background;
Through user tags and data recommendations, it is placed on the user's mobile terminal for playback;
Other platforms need to use video, provide them with API interface, and obtain video and video playback address;
3. Implementation choices
Self-research and third-party, considering the need for fast business and time/capital cost, it is inevitable to choose third-party open capabilities.
Now it is on Alibaba Cloud and Tencent Cloud in the third party, and a choice needs to be made.
Based on the company's existing product terminals, the main traffic is still on WeChat public accounts and small programs. The promotion process of APP still encounters major obstacles, and WeChat can use fission to bring effective products in terms of social ability. Spread, therefore, WeChat applet will be the best output of this V1.0 version.
Considering the future expansion of the product on live broadcasts and the real-time IM function of live broadcasts, we decided on this product: WeChat Mini Program + Tencent Cloud.
Fourth, the implementation of the project implementation
1. Understand the short video opening capability of Tencent Cloud
Open Tencent Cloud official and find the video service area:
After reading the documents one by one, the short video opening capabilities of Tencent Cloud are sorted out:
Tencent Cloud splits the API opening capabilities of the entire short video into a relatively scattered way, but large products include many small products. For example, cloud-on-demand includes video uploading and playback; video processing also includes some special effects such as filter beautification. In general, the main concepts are: editing - uploading - storage - cloud processing - playback.
Of course, this process is not fixed. Tencent Cloud splits product points into product units in order to allow developers to freely combine them according to application scenarios.