Calls to action and Amazon text link CTAs that must comply with .com font and size, graphic style, color and usage standards Branded CTA buttons Capitals and punctuation Brand Phrases Branding on and off the Amazon site Logos and pictures Free space Site icons and elements Product imaging Amazon brand guidelines [Source: Amazon] Lancome This personal care and beauty brand has a very brief brand style book that opens with an introduction and a story about a brand's longevity,
values and mission. Claiming their pivotal role in skincare innovation, the company sets the tone in these opening lines by citing its brand ambassadors and accessibility across the globe as some of its strengths. The brand book then defines these elements as essential for its employees and marketing campaigns: Logo Brand colors Typography Lancôme's brand style guide is significantly more concise than most of the other brands on this list.