It also transmits: Logotypes master logo Logo variants Device logos Campaign logos Color pallet Typography UI elements Backgrounds The role of photography Your Terminology Along with these fairly standard features, Standard Mobile also has specific product presentation requirements. Their brand book discusses requirements for device angles as well as poses and composition with devices.
Brand book examples: Samsung guidelines [Source: Samsung] Amazon Online retailer Amazon 's Brand Use Guidelines emphasize the importance Color Correction Service of proper brand use as one of the company's most valuable assets. The company allows advertisers to use Amazon brand elements within the requirements specified in the document. Additionally, advertisers must submit the material they intend to use to Amazon for approval. Amazon's guide describes: