For example, if your show title is “A 5th Race Podcast” and your show is about Stargate, you can ensure you are found by adding a subtitle such as “An Unofficial Stargate Podcast”. That said, a generically keyword-rich title that isn't distinctive or memorable is also a non-starter. The title of your podcast should be something you are proud of. (Note that with branded podcast names, it would be good to incorporate keyword-rich subtitles.) And even if you want to include keywords in your title and/or subtitle, no don't try to stuff your
author tag with keywords. Apple will understand and send you a note that your author tag is not representative of the subject matter of your show. Keep it clean, use the right keywords where it counts, and you should show up for relevant search jewelry retouching service queries. On Google Play, your show description (not individual episode descriptions) is also searchable, so be sure to optimize it, while keeping the copy interesting and compelling. (Speaking of keeping it clean, if your show has swear words and is therefore tagged as explicit in
iTunes, your podcast won't reach the very large Indian market.) 2. Optimize your RSS feed Although the average user doesn't use RSS as much as they once did, your RSS feed syndicates your podcast on iTunes, Google Play Music, and most other podcast platforms. Essentially, your RSS feed is what people subscribe to when they subscribe to your podcast on one of these platforms. Your feed is also what provides all of your podcast information to these platforms.