Under the epidemic, a large number of courses have been passively online for a while, and teachers and students have started the era of cloud classes. For both teaching and learning, it is a challenge to replace traditional education with online education. However, in a happy atmosphere, everyone quickly grasped the essentials of the product in a short period of time, and teachers also began to understand beauty and camera sense. This is one aspect of TOB. Educational applications such as DingTalk quickly occupied users' cognition and became an important part of the educational process. In fact, the B-end education market has a large number of existing customers, and there is also an objective demand for blended teaching. The popularity of such applications is inevitable, and the epidemic has only accelerated the overall development to a certain extent.
However, after the epidemic was brought under control, the educational scene returned to a class familiar to teachers and students. How such B-side applications can maintain these emerging users still needs to be considered. What is more worthy of attention is the application of TOC, such as Zebra English and Leap Enlightenment, which have launched free course packages, among which Leap's kindergarten includes thinking, English, science, sports and other modules at home. These courses are aimed at home users. In offline scenarios, parents generally do not search for courses across the range of life, but are occasionally converted by training institutions at their doorsteps. But now there are good educational resources in front of you.
Compared with choosing a school, choosing an app is just a light decision. After all, changing an app is much easier than changing a kindergarten. As long as the price/performance ratio is acceptable and the child likes it, it's right to buy him. Therefore, after the epidemic, online education for C may develop rapidly, and even hatch industry giants. (Or maybe Apefudao is already a giant, hehe) However, companies that want to enter the game can wait for a while. Now the online education market has entered the second half. There are basically gold master players behind the mainstream tracks, and the subsidized marketing strategy is not particularly friendly to novices. Grit your teeth and stand up to the pressure to gain a firm foothold on the track, and parents may not buy it. The education market is a slow business, and only by relying on batches of users can it develop a good reputation and renewal rates.