Everyone juggles their own lives, challenges, goals, and to-do lists. That means sometimes things fall through the cracks, purchases aren't completed, and subscribers walk away. Instead of taking it personally, you can use abandonment and re-engagement emails to rekindle the customer relationship. There's more than one way to win back a subscriber When a potential customer or subscriber begins to wander off and become inactive, you can use automated email marketing to bring them back into the fold and close the sale. Since there are many reasons why a subscriber is silent, there are a variety of email campaigns you can use to turn the tide:
Browse abandonment Cart abandonment customer win-back Subscriber re-engagement Restock Alerts Re-authorizations Since every automated campaign has a unique use case, let's individually explore best practices and our favorite examples. Browse abandonment emails If you get permission to email someone while they're browsing your site, you can send an abandon browsing message. These emails are great for people who have checked out a few E-Commerce Photo Editing Service products but never added any to their cart. Best Abandon Browsing Emails: Include specific item references for a personalized experience Trigger a few days after the person visits (if you send it immediately, it seems a bit sticky) Share more information about the business or social proof in case the person is unsure about you Lending Tree uses a browsing abandonment email to guide the subscriber experience and gather valuable data.
The message acknowledges that the person left without exploring rates and outlines six options for exploring loan products. The subscriber can click on the one they need to find information faster, and Lending Tree can rank a subscriber by interest. tree-ready Source: very good emails Since Cole Haan can track which items people are looking at, they use an email to urge users to "pack them before they're gone." The prompt adds time and the business shares related products to entice a subscriber to return to the website. cole haan Source: very good emails Cart Abandonment Emails A cart abandonment email is in order if someone goes through the purchase or checkout process and then leaves . Cart abandonment emails are a bit more common than browsing abandonments because you can't capture an email address until someone initiates the checkout process.