Words mean things. This was my journalism Real Estate Photo Editing professor and mentor mantra who spent his career in a newsroom pit before deciding to "retire" and teach journalism at a small liberal arts college with my degree. Almost 30 years later (man, I'm old), this simple three-word sentence is still true. This phrase is especially closely related to my current search engine marketing profession. The keyword is still the king In the past, I've written advice that guides search engine marketing professionals to embrace topic optimization rather than keywords. I still believe Real Estate Photo Editing this is wise advice for many of us. Modern search engine algorithms don't just look at words on the page.
Today's search engines go beyond simple keywords Real Estate Photo Editing and keyword phrases to look for page meaning. But the simple fact is that in most cases, if a web page doesn't have a particular word, it may not be ranked in search engine results. advertisement Continue reading below Please do not stuff It's only natural that you need to use the keywords you want to appear in the copy you write. However, if you use too many keywords or use them in the wrong place, you run the risk of making them sound strange and unreliable to your audience. To make matters worse, your copy can appear to be packed with keywords for both users and search engines. Search engines don't like copies packed with keywords. Users do not buy from sites that stuff keywords into copies. So the question is, how do you make a copy that makes sense to your users and Real Estate Photo Editing works with search engines, while including the keywords you need?
Don't target too much There is no magic number of Real Estate Photo Editing keywords that can be targeted on a single page. Variables for keyword competition, and variables for the content itself, are not suitable for universal formulas when it comes to the number of keyword phrases a single page needs to target. advertisement Continue reading below However, the fewer keywords your page targets, the easier it is to make attractive copies on your page. When I'm writing a copy, I sticky notes with the keywords I want to target for a particular page and topic. Mark Real Estate Photo Editing the sticky note each time you use a keywo