If you are a musician this last year has certainly not been one of the best, there is no denying it. Yet, despite the total absence of concerts, the music has not stopped and many artists have turned to the web, learning how to sell music online.
If the idea of selling online is music to your ears, in this article you will find everything you need to start your business. Why who said that musicians only have to think about notes and lyrics? To move forward, it is also essential to be able to generate a profit.
That's why I decided to create this guide to help you make money with music.
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Why sell music online
Clearly, the first reason for selling music online is earning potential. Why sell it online?
While some old-fashioned artists might argue that selling music online is demeaning to the profession, it is a market that is not so much in the future as it is in the present.
As with many other sectors, in fact, nowadays selling music online and being present on social networks and streaming platforms is essential in order to reach a large audience. Think about it, how many ratings could you ever get if you just performed on the street?
This is not to say that performing on the street is not an option! Simply, you could record your performance and share it on the web to exponentially increase your fan base.
If you think about it, Måneskin also started from the streets of Rome and here they are a few years later at the top of Spotify's global ranking!
In Moonlight. Source: ilfattoquotidiano.it
Pros and cons of selling music online
So, if on the one hand it is undeniable that selling music online is a road with very high potential, like everything it also has negative aspects.
But what are the main advantages and disadvantages of selling music online?
Visibility: people discover new songs online, this is undeniable, and selling music online will allow you to make yourself known to new fans and remain in the hearts of your most loyal fans.
Low investment: a new musical project can test the ground by significantly reducing costs thanks to the sale of music online.
Analytics: Selling music online allows you to measure values such as popularity, the demographics of your fans and your most successful songs.
Control: Selling music directly gives you control over every aspect of your business.
There is only one disadvantage, the main one, that is: making your music available online is not enough to get visibility and earnings.
In fact, it is necessary to implement different marketing techniques and strategies to be able to emerge and, above all, it is essential to identify the right platforms where to sell your music.