In 2000, Sina split its own advertising, management and other non-editing businesses (the Chinese government prohibits foreign investment from entering news agencies, books, newspapers and other related fields of culture, sports and Fax List entertainment industries) and went to the United States to go public, becoming the first media listing in that year. On April 13, Sina successfully listed on Nasdaq, at the issue price of $17, it issued 4 million ordinary shares and raised $68 million; on June 30 of the same year, NetEase was listed on Nasdaq, and on July 12 Sohu Log in to Nasdaq.
China's three typical portals have all achieved overseas listings. During this period, with the rapid development of the global Internet economy, the development of portal websites in my country is in full swing. In addition to the above three, companies including Tencent, CDC and other companies have also gained huge traffic and exposure. But the good times didn't last long. The three major portals went public shortly after the global Internet economic bubble, and all Chinese concept Internet stocks including Sina, NetEase, Sohu, and CDC fell one after another.
At that moment, China's portal sites faced an important question in their "life" - how to change the business model with online advertising as the single source of income. At that time, Sina and Sohu launched ".net", a platform for enterprise Fax List customer service, while NetEase turned its attention to online games and launched the self-developed large-scale online role-playing game "Westward Journey Online", which started its development in the game field. explore.