If a customer hasn't repurchased at their usual cadence, you can send them a huge customer winback email. If you offer products as a subscription, win-back messages are useful after a cancellation. Non-subscription businesses can take advantage of these messages by sending a reminder once they've exceeded their usual replenishment cadence. Since you want to encourage people to redeem, these messages should: Incorporate a clear “come back” or “reorder” CTA Remind people of what they have ordered before or the benefits they have had before Be helpful without being arrogant Busuu uses a discount on higher tier packages to encourage canceled customers to return to service. The message ends with a reminder of the deadline and an “Upgrade now” CTA.
You can experiment with different offers and messages to find the one that works best for your audience. busuu Source: very good emails If Chewy's email automation notices that more time than usual has passed between a customer's orders, it sends a win-back message. The relaxed “out of energy? reminder can be a welcome reminder for busy pet owners who have been meaning to place an order. The email even picks up the same food an account typically buys. soft Source: very good emails Subscriber re-engagement emails While win-back emails focus on securing a sale, subscriber re-engagement emails focus on reinvigorating inbox engagement. Re-engagement emails are best for subscribers who have gone a while without opening or clicking on an email.
To get the most out of these campaigns, aim to: Experiment with timing and triggers Update subscribers in what's new Recommend content, products or features based on past subscriber activity Thread recognizes that their subscribers are dynamic, so they use a re-engagement message to update preferences. If you think someone has drifted because their tastes or needs have changed, giving them a voice over the content and products they see can help drive engagement. yarn Source: very good emails If a follower has been cold for more than a few months, it may be beneficial to do an update roundup like Venmo. Their post highlighted some changes and encouraged people to re-explore the app.