If a customer hasn't repurchased at their usual cadence, you can send them a huge customer winback email. If you offer products as a subscription, win-back messages are useful after a cancellation. Non-subscription businesses can take advantage of these messages by sending a reminder once they've exceeded their usual replenishment cadence. Since you want to encourage people to redeem, these messages should: Incorporate a clear “come back” or “reorder” CTA Remind people of what they have ordered before or the benefits they have had before Be helpful without being arrogant Busuu uses a discount on higher tier packages to encourage canceled customers to return to service. The message ends with a reminder of the deadline and an “Upgrade now” CTA.
You can experiment with different offers and messages to find the one that works best for your audience. busuu Source: very good emails If Chewy's email automation notices that more time than usual has passed between a customer's orders, it sends a win-back message. The relaxed “out of energy? reminder can be a welcome reminder for busy pet owners Image Masking Service who have been meaning to place an order. The email even picks up the same food an account typically buys. soft Source: very good emails Subscriber re-engagement emails While win-back emails focus on securing a sale, subscriber re-engagement emails focus on reinvigorating inbox engagement. Re-engagement emails are best for subscribers who have gone a while without opening or clicking on an email.
To get the most out of these campaigns, aim to: Experiment with timing and triggers Update subscribers in what's new Recommend content, products or features based on past subscriber activity Thread recognizes that their subscribers are dynamic, so they use a re-engagement message to update preferences. If you think someone has drifted because their tastes or needs have changed, giving them a voice over the content and products they see can help drive engagement. yarn Source: very good emails If a follower has been cold for more than a few months, it may be beneficial to do an update roundup like Venmo. Their post highlighted some changes and encouraged people to re-explore the app.