In the past two days, as an important part of the "Ghost Blowing the Lantern" web drama series, the annual blockbuster "Longling Labyrinth" is being broadcast on Tencent Video. However, on April 8, the drama suddenly changed its style and threw out a mystery "" Easter Egg" "The Last Mountain Movers". "Moving the Mountain Taoist" continues the previous work "Nvqing Xiangxi". With the help of Master Chen, the leader of the moving mountain, played by Gao Weiguang, bravely ventured into the Black Water City in Xixia, looking for the legendary mysterious spiritual bead, in order to change his life against the sky... If you think this is just an ordinary show, you are wrong: "Hu Bayi's grandfather, Hu Guohua, told the protagonist's fortune. There was no sign. Two buttons appeared on the screen: Do you answer firmly, put life and death aside, or ignore it at all?" What is this, let the audience choose? ! Interactive stills of "Longling Grottoes" Then, there was a feedback result, and the "obsessed" value increased. "The protagonist is going to the tomb, and suddenly the screen prompts you to shake the phone and click the button to "hand" light the candle and use the corpse rope, and if you fail, you will be laughed at by the "female corpse"."
It turns out that the easter egg opens the "interactive drama mode", and the audience must participate in person, through branch selection, action simulation and QTE to enter the plot adventure, and obtain N possibilities and endings according to the choice and game performance - this is a web drama after all, Or a game? 2. Interactive dramas are heating up In fact, interactive dramas are not new. As early as 1966, the Czech comedy "kinoautomat" launched a new mode in which audiences can vote with buttons and decide the follow-up plot. The Lin brothers in Hong Kong, China also launched "The Last 120 Hours of Otaku". Let the audience decide for themselves the beautiful girl and the way the protagonist pursues. In the past two years, there have been frequent explosions of interactive drama models, from "Detroit: Become Human" in the game field to Netflix's American drama "Black Mirror: Bandersnatch", and then to the interactive drama "Ghost Blowing the Lantern" that was born today.
A gradually warming trend is emerging, and major platforms are also gearing up for action. "Black Mirror: Bandersnatch" stills So the question is, is the interactive drama just a temporary gimmick, or is it a real outlet? As Internet product and operation managers, how should we analyze the product philosophy of "The Last Mountain Movers"? 3. Basic way of thinking For a long time, product development and content creation have been distinct and belong to different industry fields. When we mention products, we think of websites, apps, or smart hardware. When we mention works, we think of various graphic, video, and audio content. The two will not be easily confused. But now the times have changed, the boundaries between products and works on the Internet are blurring, products are becoming content, and content is also being productized, making content with the thinking of a product manager, or making products with the input of content creation, is becoming a a new phenomenon.