It serves as an experiment to demonstrate the increases in adding Performance Max to an account. Read more about A/B testing here. Smart Whatsapp Number List Shopping & Local Campaigns – release upcoming Performance Max enables a smooth transition from Smart Shopping campaigns to local campaigns. Through the self-service tool that performs one-click upgrades, advertisers decide when they want to upgrade the campaign. This feature will be available from mid to late April.
How will it work? Learnings are used with existing campaigns to maintain consistent performance. How advertisers will use it? Supported by recommendations, advertisers can upgrade campaigns one at a time. This can be done via the campaign Whatsapp Number List table in bulk or via the editor/API. Retailers who upgrade Smart Shopping campaigns to Performance Max see an average 12% increase in conversion value with the same or an improved ROAS. Read more about Smart Shopping & Local Campaigns here.
Estimated conversion value reporting – released Understand how conversion delay affects the value you have received so far and what additional conversion value can be expected in the coming days. The report introduces conversion lag forecasts for Whatsapp Number List campaigns that use a maximum conversion value bidding strategy. The conversion delay represents the average time between the click and conversion. Estimates extrapolate how much additional conversion value the advertiser is likely to receive given the delay.