This blog was originally published on February 5, 2019 and has been updated. Digital marketing agencies that understand the benefits of call tracking often find themselves going the extra mile to convince their clients that it can be a game-changer. Indeed, one of the biggest challenges you might face when setting up call tracking is customer reluctance. But it's more important for them to harness the power of call tracking when you consider that your customers' biggest rivals are now using it to improve their marketing performance. Without call tracking, it's infinitely harder to prove that your agency is generating non-digital leads for your client. We've seen agencies turn on call tracking for their clients and immediately uncover a hidden gold mine of leads, with those leads having a much higher conversion rate than their digital counterparts.
This is a big win for your digital marketing agency when building trust with clients, as it can help prove that your work is even more valuable than expected. And just as important, the data and analytics gained from call tracking can help you better hone your marketing, allowing you to employee email database focus on the channels and search keywords that generate the most inbound calls for customers. clients. Now let's look at the four main objections to tracking calls from agency clients. Dedra Mitchell and Nick Jackson contributed to this article. Marketing Agency's Guide to Customer Retention 1) The strict client budgeter Objection Clients with strict budgets can be extremely hard to sell on the benefits of call tracking. Once budgets are set, it can seem like there is no room for negotiation.
Solution Explaining to the customer how call tracking can help definitively prove marketing ROI is a great way to overcome this objection. Agencies must show that their work regularly generates revenue. If a significant amount of traffic goes unaccounted for, your marketing efforts (and the client's budget) could be wasted. With call tracking added to your agency's marketing stack, you can be sure that every touchpoint and every piece of traffic is captured and analyzed. This helps your agency prove your marketing ROI so you can make the best possible business decisions for you and your clients. Do you also have a tight budget in your agency? Good news: Call tracking is a proven revenue booster. Download our ebook “How Call Tracking Can Grow Your Agency” to learn how agencies have used CallRail to grow.