When you run an online store, or any WordPress site for that matter, you want to make sure that all of your images are optimized. This will improve website speed, get better rankings, and even help readers find you. Believe it or not, there are people who search for information through images. get better rankings Image optimization really isn't that hard to master, and you might want to learn more, as it helps drive shoppers to certain products, reduces site load times, and attracts new audiences to your website. This type of optimization is a crucial part of building a successful WordPress site and it could have huge value to your bottom line. end-of-line value Consider doing the following Go to Google and choose the image search function at the top of the page. Type keywords you know to open your website. Now ask yourself, "Are your website images displaying?" If not, you website images should seriously consider following these 10 tips for optimizing your website images. 1. Names are important Of course, you can download all images from your camera as is. Leave the default filenames assigned by your camera, but before that, let's see why that's not such a good idea. By now you probably know that names are extremely important for your web pages because they give you better page rankings on the search engine. This also applies to images. Google and other search engines can read and rank names containing keywords, but not those containing random numbers and letters. Search engines look for keywords in the names of your image files.
It's always best to use some type of website analytics to see what phrases customers use to find products, then use name images of frequent naming patterns. At the very least, you should use the keywords to name the images so they will be listed in search engines under the appropriate keywords. 2. Use Alt Tags The alt tag is the textual alternative to an image when a browser cannot use the title. When you hover over the image with your pointer, you can usually see the alt tag text for that image. Of course, the visibility of an alt tag also depends on the browser settings you have in place. Alt tags also add SEO elements to your website and can help it get higher search engine rankings. Remember that you need to fill in the alt tag on every product or image on your WordPress website. Here are some simple rules to follow when using alt tags: Describe the image in a few simple words using plain English. Use model or serial numbers in your alt tags if the product warrants it. Avoid overusing keywords in alt text descriptions alt text descriptions 3. Use the correct image dimensions and product angles
It's very common to use multiple angles of the product because you're selling online and you want your audience to clearly understand what your product looks like. You want: Take pictures of all sides and inside of the product Have photos of the outside area Take photos of the product in use Get a close-up of the product It's a wonderful way to hold the reader's interest, but at the same time, you want to capitalize on those great photos by filling out every alt tag. The key is to add descriptions that searchers can use to find products. If you take the time to do this, search engines will reward you with more traffic. 4. Keep the image size to a reasonable size Page load time is extremely important when it comes to getting good readership. Just think about how you surf the web. What to do when a page takes too long to appear? You usually click on it, right? Most readers only wait about three seconds for a website to load. And when your files are large, especially your images, the longer the website will take to load. You can prevent this by decreasing the size of your image files. To do this, use the Save for Web command in your image-editing software. This will adjust the file to the lowest acceptable size without affecting image quality. A good rule of thumb is to keep these images around 70kb. Of course, you may not want to reduce all images to this size, but if possible, you should.