Keep it simple. Make it memorable. Make it inviting to email list watch. Make it fun to read. – leo burnetgood writing is difficult. Good writing is really difficult. That's why so many writers keep a swipe file — a collection of tried-and-tested copy examples to inspire them when writer's block strikes. In this article, you'll get 10 memorable copywriting examples to add to your swipe file — and learn why each one works so well. Keep reading for awesome copy samples from: base camp rolls royce innocent drinks ricola volkswagen high denim beach pepsodent rxbar moz 1.
Know your client's pain points - and how you solve them (basecamp)6vuqae9fe writing example1 2current basecamp homepage (source)there's a reason basecamp is known for its website and sales copy. They use clear, simple, and conversational language – the same kind of language their customers use when talking and thinking about their business. This copy follows a timeless editorial formula: not , or problem, agitation, solution. Pas works like this:problem: clearly state your customer's problem. The pain point here is disorganization. Basecamp uses lively language in the email list "Before basecamp" section to show that they know what's going through customers' heads. Agitation: twist the proverbial knife by making your copy more emotional. Before offering a light at the end of the tunnel - your product - make your reader want it even more.
Basecamp highlights how stressful it is to not have email list project management in place. Solution: you can finally introduce the antidote to your clients' pain! You can almost feel the relief and "Sense of calm" through the language that basecamp uses in the "After basecamp" section. "To use pas when writing your copy, you simply start with the problem. Then touch on that problem so your reader can't help but feel it. Then, when they crave relief, present the solution. –joanna wiebeas a bonus, basecamp includes social proof in its call to action – if over 5,000 other businesses signed up last week, that must be pretty amazing, right? Start your free activecampaign trial get 14 days of the best marketing automation platform - totally free (no credit card, no obligation. Instant setup). Enter your email register 2.